Aspen Integrated Marketing Used to Have a Strict Hierarchical Structure

question 97

Multiple Choice

Aspen Integrated Marketing used to have a strict hierarchical structure, with information given only to those who required it. The new chief executive officer, however, set up a flat organizational structure that eliminates barriers to information flow. Information that was previously available to managers alone is now given to employees as well. He also assigned mentors to new employees to help them in their jobs and enable them to perform better.At Aspen Integrated Marketing, information that was previously available to managers alone is now given to workers as well. This is an example of

• A)decentralized management.
• B)unity of command.
• C)horizontal communication.
• D)a boundary organization.
• E)open-book management.

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Definitions:

Conscious Buyers

Consumers who make purchasing decisions based on the social, environmental, and ethical implications of products.

Environment

The surroundings or conditions in which a person, animal, or plant lives or operates.

Retail Chain

A series of stores owned and operated by a single company, selling similar or the same merchandise.

Formal Writing Style

A writing approach that adheres to strict conventions and is typically devoid of colloquial language.