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Aspen Integrated Marketing Used to Have a Strict Hierarchical Structure

question 97

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Aspen Integrated Marketing used to have a strict hierarchical structure, with information given only to those who required it. The new chief executive officer, however, set up a flat organizational structure that eliminates barriers to information flow. Information that was previously available to managers alone is now given to employees as well. He also assigned mentors to new employees to help them in their jobs and enable them to perform better.At Aspen Integrated Marketing, information that was previously available to managers alone is now given to workers as well. This is an example of


Definitions:

Product-oriented Layouts

Product-oriented layouts are designs in manufacturing facilities where equipment and processes are arranged according to the sequence of operations for a particular product.

Work-in-process Inventories

Goods partially finished in the manufacturing process; this inventory is not ready for sale and is considered an asset on the balance sheet.

Empty Desk Problem

refers to the challenge organizations face when key employees are absent or positions are left vacant for a prolonged period, leading to operational inefficiencies and increased workload for remaining staff.

Hoteling Program

A workplace management strategy where employees do not have permanent desks but book space as needed, aiming to optimize office space and encourage flexibility.

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