Aspen Integrated Marketing Used to Have a Strict Hierarchical Structure

question 88

Multiple Choice

Aspen Integrated Marketing used to have a strict hierarchical structure, with information given only to those who required it. The new chief executive officer, however, set up a flat organizational structure that eliminates barriers to information flow. Information that was previously available to managers alone is now given to employees as well. He also assigned mentors to new employees to help them in their jobs and enable them to perform better.Aspen Integrated Marketing can now be described as a(n) ________ organization.

• A)boundaryless
• B)centralized
• C)multicultural
• D)informal
• E)virtual
• ESSAY. Write your answer in the space provided or on a separate sheet of paper.
• 116)Define communication. Explain the basic communication process.

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Definitions:

Instagram

A photo and video-sharing social networking service that allows users to upload content which can then be shared with followers or a select group of friends.

Photographers

Professionals or enthusiasts who take photographs using various types of cameras as a form of art or to capture moments.

Social Media Marketing

A form of digital marketing that involves creating and sharing content on social media networks to achieve marketing and branding goals.

B₂C Respondents

Individuals who participate in surveys or studies, representing the consumer side in business-to-consumer market research.