Working Harder When in a Group Than When Working Alone

question 45

Multiple Choice

Working harder when in a group than when working alone is known as

• A)the social facilitation effect.
• B)the participatory shield effect.
• C)group cohesiveness.
• D)groupthink.
• E)social loafing.

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Definitions:

Brand Recognition

The extent to which consumers are able to identify a brand by its attributes, making it stand out from competitors.

Brand Awareness

The extent to which consumers are familiar with the qualities or image of a particular brand of goods or services.

Concept Testing

A marketing strategy that involves presenting a product concept to target consumers to gauge their reaction before the product's actual launch.

Test Marketing

A strategy used by companies to evaluate the potential success of a new product by releasing it in a limited market prior to a wide-scale launch.