Lorenzo Is Heading Up a Work Tasked with Developing a Product

question 39

Multiple Choice

Lorenzo is heading up a work tasked with developing a product to appeal primarily to Hispanic consumers. In order to offer the greatest competitive advantage to his organization and its product, he should select a team that includes

• A)a significant number of Hispanics, but also members of other groups who might offer fresh perspectives.
• B)Hispanics only, because they know the market and do not really need the contributions of outsiders.
• C)as diverse a group as possible, because the product and its company are part of a multicultural world.
• D)only members of minority groups, because they understand what it means to be marginalized in society.
• E)a randomly selected group from within the company, so as to emphasize the fact that ethnicity does not matter.

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Definitions:

Discrepancy Theory

A theory suggesting that dissatisfaction arises from a gap between an individual's desired and actual states.

Job Satisfaction

The level of contentment employees feel about their job roles, which can affect their performance and commitment to an organization.

Measure

A method or tool used to assess, quantify, or evaluate something, often used in analyzing performance or outcomes.

Short-lived

Lasting for only a brief period.