As a Values-Based Business, in 2008, Starbucks Founder Howard Schultz

question 12

Multiple Choice

As a values-based business, in 2008, Starbucks founder Howard Schultz resisted the call of investors to ______.

• A)reduce the number of Starbucks franchises
• B)eliminate plans to expand globally
• C)cut back substantially on health-care coverage for his workers
• D)significantly downsize his workforce

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Definitions:

Marketing Action

Specific steps or initiatives undertaken by a company to promote its products or services to its target market.

Revenues

The income that a business receives from its normal business activities, typically from the sale of goods and services to customers.

Costs

The total expenditures or the amount of resources used in the production of goods or services, including materials, labor, and overhead expenses.

Mass Customization

A production technique that allows for the customization of products to meet individual customer needs at mass production prices.