Cadbury's Business Model Includes ______

question 16

Multiple Choice

Cadbury's business model includes ______.

• A)expanding the company's presence in the confectionary market in India into the bottom of the pyramid by providing low-cost products
• B)focusing primarily on wealthy, Western markets in which people can pay premium prices for Cadbury products
• C)marketing the company's candy and confectionary products to all age groups
• D)transitioning from confectionary products to basic hygiene products, such as soap and toothpaste, that are necessary in bottom of the pyramid countries

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