Branding Is Not as Important for Large Companies Such as Starbucks

question 29

True/False

Branding is not as important for large companies such as Starbucks, Apple, and Nike as it is for small companies.

---

Definitions:

Utility

A measure of satisfaction, usefulness, or pleasure obtained from consuming goods and services.

Cappuccino

A beverage consisting of espresso, warm milk, and a layer of frothy milk on top.

Budget Line

A graphical depiction of all possible combinations of two goods that a consumer can purchase at given prices and within their income level.

Music Downloads

The process of transferring music from the internet to a computer or mobile device for offline listening.