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Product Directed
Concerned with marketing or advertising strategies focused specifically on the features and benefits of a product to influence consumer purchasing decisions.
Firm Wants
Describes the specific needs or desires that a company aims to fulfill through its operations, product offerings, or strategic decisions.
Test-marketing
A strategy used by companies to evaluate the viability of a new product or service in a limited market before a wider release.
Marketing Strategy
A comprehensive plan formulated to achieve the marketing objectives of the organization by targeting specific markets and audiences.
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