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Maria is writing a fictional story about a character with a nickname that is copied from a very popular book series.The nickname affectionately refers to personality features of this character that are similar to the character in the other book series.Maria is concerned about whether she might be sued for using this nickname in her own book.Who should she contact to find out if she is allowed to use the nickname in this way?
Marketing Plan
A strategic blueprint that outlines a company's overall marketing efforts, including objectives, market analysis, strategies, and tactics.
Trial Close
A sales technique involving asking a potential customer a question that assumes the sale is going to be made, in order to gauge their readiness to buy.
FAB
An acronym for Features, Advantages, and Benefits, a sales and marketing strategy focusing on the product's aspects and their value to the customer.
SELL Sequence
A structured approach in sales that typically includes steps such as Show features, Explain advantages, Lead into benefits, and Let the customer talk.
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