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Gregory creates data for different colors of paints he has bought to paint his house. He enters headings in cells A1, B1, C1, and D1 as Color, Price, Quantity, and Total, respectively. He mentions the criteria: Green and >3 in cells A2 and C2, respectively. Cells A4 to A10 with heading "Colors" in A4 cell contain data for the color of paints bought, cells B4 to B10 with heading "Price" in B4 cell contain data for the price of each color of paint, cells C4 to C10 with heading "Quantity" in C4 cell contain data for the quantity of each paint bought and cells D4 to D10 with heading "Total" in D4 cell contain data of total cost of each color of paint bought. Gregory can use the formula: =DCOUNTA(A1:D10, "Price", A1:D2) to determine the average price value from the column labeled "Price," entries where the colors are green and the quantity is less than 3.
Cognitive Dissonance
A psychological state experienced when an individual holds two or more contradictory beliefs, ideas, or values at the same time, leading to discomfort and prompting a change in beliefs or actions.
Multi-Attribute Attitude Model
A theory that examines how consumers evaluate products and services based on perceived attributes, and how this evaluation influences their purchase decisions.
Multi-Attribute Model
A theoretical framework used to understand how consumers evaluate the attributes of a product or service, driving their attitudes and decisions.
Importance Weights
Assigned numerical values that reflect the relative significance or priority of different factors, criteria, or variables in a decision-making process.
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