Examlex
Clostridium difficile is a deadly "superbug" that is the major cause of nosocomial _______________.
Top of Mind Awareness
The first brand or product that comes to mind when a consumer thinks about a specific category.
Top of Mind Awareness
A metric that measures how easily a brand or product is remembered or recalled by consumers within its category, indicating its prominence or salience in their minds.
Preferred Brand
The brand consumers favor over others due to its quality, reliability, or other distinguishing features.
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