Examlex
One way to reduce materials intensity in the production of goods is
Diversification Strategy
A growth strategy whereby a firm introduces a new product or service to a market segment that it does not currently serve.
Market Penetration
The extent to which a product or service is recognized and purchased by customers in a particular market.
Marketing Mix
The strategic set of actions that a company uses to promote its brand or product in the market, involving variations of product, price, promotion, and place strategies.
Marketplace
Any venue, physical or digital, where goods, services, or information are exchanged between buyers and sellers.
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