The Struggle Over Power or Influence Within Organizations That Can

question 54

Multiple Choice

The struggle over power or influence within organizations that can grant benefits or privileges best defines which of the following?

• A) National government
• B) A state government
• C) Elections
• D) Politics
• E) Political science

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Definitions:

Micromarketing

Tailoring products, services, and marketing campaigns to suit the tastes and preferences of specific local markets or customer segments.

Mass Customization

A production and marketing technique that combines the flexibility and personalization of custom-made products with the low unit costs associated with mass production.

Salient Attributes

Features or aspects of a product or service that are most noticeable and important to the consumer.

Positioning Method

The strategy used by a company to differentiate its products or services from its competitors' and to occupy a specific place in the minds of the target market.