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The divisions of the nervous system that have antagonistic, or opposing, actions are
Buyer Persona
A semi-fictional representation of your ideal customer based on market research and real data about your existing customers.
Customer Demographics
The statistical characteristics of a business's customers, including age, gender, income level, education, and other factors useful for market segmentation and targeting.
Psychographics
Psychographics pertain to the study of consumer behavior based on psychological traits, lifestyle choices, and personal values to inform marketing strategies.
Market
A place where people can sell goods and services (the supply) to people who wish to buy those goods and services (the demand).
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