The Next Series of Questions Presumes That You Have at Least

question 11

Multiple Choice

The next series of questions presumes that you have at least once visited and have some knowledge of the fast-food restaurant McDonald's. Use your knowledge of McDonald's and your understanding of community ecology to answer the following questions about an ecological community, McDonaldland.
-In a two-week marketing analysis, McDonald's was interested in finding out the popularity of the Big Mac. Using the realized/fundamental niche concept of community ecology, what should the marketing researchers do?

• A) Study the sales of McDonald's restaurants that are in close proximity to other fast-food restaurants.
• B) Serve only Big Macs at McDonald's and analyze the sales.
• C) Remove the Quarter Pounder from the menu and see if Big Mac sales increase.
• D) Serve Big Macs without the special sauce to see if sales go down.
• E) Serve Big Macs during breakfast hours.

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Definitions:

Disenyfied

Often used to describe the commercialization or sanitization of cultural and historical narratives, making them more palatable and entertainment-focused, similar to Disney's portrayals.

Macrosociology

The branch of sociology that focuses on the study of large-scale social systems and populations, analyzing broad social trends and structures.

Sociological Perspective

A method that interprets human behavior by examining it in a larger social environment, understanding the impact of societies on individuals and groups.

Society

A collection of people engaged in ongoing social interactions, or a substantial social cluster sharing identical geographic or societal territories, generally governed by the same political rulers and prevailing cultural norms.