Differentiate

question 39

Multiple Choice

Differentiate .

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Definitions:

External Secondary

External secondary data refers to information collected by someone other than the user, commonly used in research for additional context or validation.

Nielsen Television Index

A measurement service that provides data and insights regarding television viewing patterns.

Syndicated Panels

Syndicated panels are groups of people or organizations that are repeatedly surveyed or measured over time for market research purposes, and their data is collected, analyzed, and sold by a third party to multiple firms.

External Secondary Data

Information collected from outside an organization, previously gathered for another purpose, which can be used for market research or analysis.