Examlex
Consider the two functions shown below. A. B.
Central Route
A cognitive processing path that involves careful and thoughtful consideration of persuasive arguments and information.
One- And Two-Sided Messages
Communication strategies where a message presents either only one perspective (one-sided) or both supporting and opposing viewpoints (two-sided).
Repetition
The act of doing or saying something again multiple times, often used as a technique for learning, memorization, or emphasis.
Two-Sided Messages
Communication that presents both positive and negative aspects of a subject, thereby appearing more balanced and credible to the audience.
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