Remembering to Purchase Orange Juice When You Next Go to the Store

question 20

Multiple Choice

Remembering to purchase orange juice when you next go to the store is best conceptualized as an example of:

• A)Goal-irrelevant memory
• B)Time-based prospective memory
• C)Event-based retrospective memory
• D)Time-based retrospective memory
• E)Event-based prospective memory

Distinguish between the central and peripheral routes of the elaboration likelihood model and their implications for persuasion strength.

Recognize the significance of personal relevance in the persuasion process.

Understand the heuristic/systematic model of persuasion and its similarities to the elaboration likelihood model.

Assess the impact of mood, distraction, and cognitive resources on susceptibility to persuasion.

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Definitions:

Inflation Rates

The rate at which the general level of prices for goods and services is rising, eroding purchasing power over time.

Monetarists

Economists who maintain that shifts in the money supply have substantial effects on short-run national output and on the price level across longer time frames.

Money Supply

The aggregate amount of economic resources in terms of money, inclusive of cash, coins, and savings and checking account balances, at a particular moment.

Real Output

The total value of all goods and services produced by an economy, adjusted for inflation, reflecting the actual productive capacity.