Examlex
Badre and Wagner have argued that a controlled retrieval process mediated by which part of the brain is engaged when retrieval cues are too weak to automatically activate a target memory?
Product Guarantees
Promises made by the seller or manufacturer about the quality or lifespan of a product, providing assurance to the buyer.
Salesperson's Presentation Mix
A salesperson's presentation mix involves the combination of verbal communication, visual aids, demonstrations, and personal selling techniques used to effectively engage and persuade a potential customer.
Proof
Evidence or argument establishing a fact or the truth of a statement or proposition.
Conviction
In the conviction step of the prospect’s mental buying process, the salesperson should strive to develop a strong belief that the product is best suited to the prospect’s specific needs. It is established when no doubts remain about purchasing the product.
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