Write a Relatively Short Paragraph or Two That Violates Most

question 14

Essay

Write a relatively short paragraph or two that violates most or all of the principles of a sticky message.

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Definitions:

Horizontal Differentiation

Products differ in ways that make them better for some people and worse for others.

Vertical Differentiation

A product difference that, from everyone’s perspective, makes a product better than rival products.

Vertical Differentiation

A market condition in which products are differentiated based on quality and features, where the products are ranked from best to worst by consumers.

Better Perspective

An improved or more comprehensive way of looking at or understanding a situation or concept.