Congruency, the Degree to Which Senior Management Sets Good Examples

question 55

True/False

Congruency, the degree to which senior management sets good examples, is an ethical dimension of culture.

Understand the concept and significance of brand communities and communities of practice in social media.

Identify the advantages and disadvantages of user-generated content sites, RSS feeds, and curation sites.

Recognize effective social media strategies for responding to rumors or misinformation.

Interpret how companies measure engagement with online stakeholders through tools like sentiment analysis.

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