Examlex
Which is not one of the six key steps in most models of ethical behavior?
Informational Influence
The process where individuals change their opinions or behaviors to align with those of a group or society, based on the information or evidence presented by the group.
Utilitarian Influence
The impact of practical and functional benefits on consumer decision-making, emphasizing the utility and usefulness of a product or service.
Brand Evaluations
The process by which consumers assess a brand's value, quality, and relevance to their needs, influencing their purchasing decisions.
Buyer
A person or entity that purchases goods or services for personal use, resale, or as part of industrial processes.
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