The Prevailing Assumptions, Beliefs, and Values That Sustain Current Systems

question 45

Multiple Choice

The prevailing assumptions, beliefs, and values that sustain current systems are known as

• A)mental models.
• B)cognitive forms.
• C)patterns.
• D)icons.
• E)structures.

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Definitions:

Reach and Frequency

Measures used in advertising to quantify how many people were exposed to a message (reach) and how often (frequency).

Establishing Budget

The process of calculating the amount of money needed or available for a specific purpose or project.

Click-through Rate

A metric used to measure the effectiveness of an online advertising campaign, calculated by dividing the number of clicks an ad receives by the number of times it is shown.

Desired Action

The specific behavior or response a marketer aims to elicit from the target audience through various promotional strategies.