The Second Step in Employer Branding Includes

question 24

Multiple Choice

The second step in employer branding includes

• A)defining the reasons why the organization is a unique place to work.
• B)defining the reasons why the organization is a unique place to work and would be an attractive employer to the desired audience.
• C)defining the target audience in terms of where to find them.
• D)building a pool of candidates.
• E)defining the target audience in terms of where to find them and what they would want from an employer.

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Definitions:

Genetics

The science of inherited traits.

Geography

The study of Earth's landscapes, environments, and the relationships between people and their environments.

Stimulus Motive

A motive that appears to be unlearned but causes an increase in stimulation, such as curiosity.

Unlearned

Behaviors and responses not acquired through learning or conditioning; innate.