The Second Step in Employer Branding Includes

question 24

Multiple Choice

The second step in employer branding includes

• A)defining the reasons why the organization is a unique place to work.
• B)defining the reasons why the organization is a unique place to work and would be an attractive employer to the desired audience.
• C)defining the target audience in terms of where to find them.
• D)building a pool of candidates.
• E)defining the target audience in terms of where to find them and what they would want from an employer.

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Definitions:

Global Integration

The process of designing and implementing strategies to operate efficiently and effectively across geographical borders and cultural differences.

Corporate Culture

The shared values, beliefs, ethics, and practices that characterize an organization and guide its employees.

Evolving Local Market

Refers to a local market that is experiencing changes or developments due to various factors such as economic conditions, consumer preferences, or technological advancements.

Intracultural Variation

An understanding of differences within a nation and the ability to identify local preferences that are irrelevant for global companies.