What OB Theories or Models Might Apply to Your Challenge

question 39

Multiple Choice

What OB theories or models might apply to your challenge? This is the key question in the ________ step of the strategy that OB researchers use to study their field.

• A)analyze
• B)evaluate
• C)predict
• D)define
• E)understand

---

Definitions:

Skimming Demand

A pricing strategy that involves setting high prices initially to target consumers willing to pay more, before lowering the price over time to attract a broader market.

Prestige Pricing

A pricing strategy where prices are set high to create a perception of exclusivity and high quality, often used for luxury goods.

High-quality Product

A product that surpasses ordinary standards of performance, durability, and design, and meets or exceeds customer expectations.

Penetration Pricing

Penetration pricing is a marketing strategy used to attract customers to a new product or service by offering a lower price initially.