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Stanley Milgram is famous for studying escalation of commitment.
Tangibles
Physical items or goods that can be seen, touched, and measured, as opposed to services or digital products.
Responsiveness
The ability of a company, service, or product to react quickly and positively to customer needs or changes in the market.
Reliability
The consistency and dependability of a product, service, or system to perform as expected under certain conditions.
Voice-of-customer
Voice-of-customer entails gathering insights and feedback directly from consumers to understand their needs, preferences, and experiences.
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