An Organization Enters into an Alliance with a Firm That

question 20

Multiple Choice

An organization enters into an alliance with a firm that is positioned at a different stage along the value chain. The alliance is formed to combine unique resources and lower transaction costs. In this case, which of the following alliances has been adopted by the organization?

• A)A profit alliance
• B)A selling alliance
• C)A vertical alliance
• D)A horizontal alliance

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Definitions:

Research Hypothesis

A specific, testable prediction about the expected outcome of a study.

Representative Sample

A segment of the population that precisely mirrors the characteristics of the whole population.

Population

The entire group of individuals or instances about whom the research is focused.

Sampling Error

The difference between a statistic derived from a sample and the corresponding statistic of the entire population, due to chance variation in selecting the sample.