Activities Closer to the Beginning of the Industry Value Chain

question 25

Multiple Choice

Activities closer to the beginning of the industry value chain are referred to as _________.

• A)middle activities
• B)forward activities
• C)upstream activities
• D)downstream activities

Understand the functionality and importance of media sharing sites in marketing.

Grasp the concept and application of viral marketing.

Recognize the utility of advanced digital marketing tools such as QR codes, widgets, and virtual currencies.

Understand the classification of online consumers according to Forrester Research's social technographics.

---

Definitions:

James Marcia

A developmental psychologist known for his work on adolescent identity formation.

High School

An educational institution that provides secondary education to adolescents, typically between the ages of 14 and 18.

Mediocre

Of only moderate quality; not very good.

Identity Statuses

Concepts in psychology that describe the process in which individuals explore and commit to various aspects of their personal and social identity.