Crimson Corp

question 14

Multiple Choice

Crimson Corp., designs its products based on demographics of its customers. Jaded Inc. designs its products based on product attributes. Which of the following is likely to be true in this case?

• A)Crimson is likely to consider reliability of products as the primary factor for customer segmentation.
• B)Crimson is unlikely to consider customizability of products as the primary factor for customer segmentation.
• C)Jaded is likely to consider income level of customers as the primary factor for customer segmentation.
• D)Jaded is unlikely to consider quality of products as the primary factor for customer segmentation.

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Definitions:

Terminal Values

Fundamental beliefs and end-goals that a person holds, which guide their behavior and life choices.

Instrumental Values

Values that act as means to an end, guiding behavior towards achieving desired goals or outcomes.

Higher-Order Value

Fundamental, abstract goals that serve as guiding principles in individuals' lives, often influencing decision-making and behaviors.

Values

Core beliefs or standards that guide behavior and decision-making processes.