Kim, a Consumer, Is in the Final Stage of Selecting

question 44

Multiple Choice

Kim, a consumer, is in the final stage of selecting a product. Which of the following is true if her actions follow the typical consumption chain?

• A)Kim is unlikely to have become aware of her need for a product yet.
• B)Kim is likely to be persuaded by the product attributes at this stage.
• C)Service providers are likely to assist Kim in helping her use the product.
• D)Service providers are likely to detect faults with the performance of the product.

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Definitions:

Resource Dependence

The theory that organizations depend on resources from their environment to survive, which influences their behavior and strategies to obtain those resources.

Supply-side

An economic theory that proposes reducing barriers on the production of goods and services, such as lowering taxes and decreasing regulation, will stimulate economic growth.

Market Failure

A situation where the allocation of goods and services by a free market is not efficient, often justifying government intervention.

Isomorphism

A concept in sociology that refers to the process by which organizations in the same sector or context become increasingly similar to each other in structure and function.