A Product Is Said to Be Differentiated by Quality or Reliability

question 20

Multiple Choice

A product is said to be differentiated by quality or reliability when _________.

• A)it gives customers a certain feeling or idea
• B)it is easily available when the customer needs or wants it
• C)it does a better job on features available in other products
• D)it does the same job as other products, but does it for longer

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Definitions:

Psychic Energy

A concept in psychoanalytic theory referring to the force driving human behavior and emotional processes.

Repression

In psychoanalytic theory, the defense mechanism that banishes the past from current awareness.

Conscious Awareness

The state of being aware of one's thoughts, feelings, and surroundings; the aspect of the mind that is directly accessible to introspection.

Creative

Having the ability or power to create, characterized by originality of thought or inventiveness.