Marketers Typically Segment Markets Based on __________

question 42

Multiple Choice

Marketers typically segment markets based on __________.

• A)the production capacity of a firm
• B)various attributes or the price of products
• C)the number of competitors in the market
• D)network effects that make products convenient to use

Understand the strategies for emphasizing positive information and de-emphasizing negative information in professional communications.

Identify and avoid the use of negative words or expressions in professional writing.

Recognize the ethical considerations in using positive emphasis and de-emphasization techniques.

Understand the impact of tone and word choice on reader perception and communication effectiveness.

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Definitions:

Deductible

An amount that a policyholder must pay out of pocket before an insurance company will cover any expenses.

Premium

The amount paid for an insurance policy or the fee charged by insurers for providing coverage.

Comprehensive Coverage

A type of automobile insurance that provides protection against loss when the insured’s car is damaged or destroyed by fire, lightning, flood, hail, windstorm, riot, vandalism, or theft.

Actual Cash Value

The amount equal to the replacement cost of damaged or stolen property minus depreciation.