Frieda, the Manager of a Retail Store, Believes That a Customer

question 35

Multiple Choice

Frieda, the manager of a retail store, believes that a customer, Jake, is in the selection making stage. Nina, the sales person, believes that Jake is at the stage where he requires help in using the product. Which of the following statements strengthens Frieda's argument?

• A)Jake is unaware of his need for a product.
• B)Jake had placed an order for the product earlier and was in the store to pick it up.
• C)Jake is comparing the product features offered by two brands.
• D)Jake had purchased the product and is looking for a manual.

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Definitions:

Introspection

The examination or observation of one's own mental and emotional processes.

Test Question

A question used in an examination or a study to assess knowledge, skills, or abilities.

Gestalt Psychology

A theory in psychology that emphasizes the human mind and behavior as a whole rather than separate parts.

Structuralist Approach

An intellectual movement and method of analysis, rooted in linguistics and psychology, that focuses on elements of human culture and the processes of how they relate to each other to form a structure.