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Runathon Inc. opened a store that displayed shoe brands only. The employees were polite and professional. Runathon also had experts who advised customers on the type of shoe best suited for a particular sport. A few years later, another company called FitRight Corp. opened next to Runathon. Although FitRight stocked shoe brands, sportswear, and other gear, it was not as profitable as Runathon because its salespeople were not as experienced and knowledgeable. Which of the following factors of inimitability did Runathon Inc. have?
Mortgage Interest Rates
The percentage charged on a mortgage loan, influencing the affordability and demand for real estate.
Housing Starts
The number of new residential construction projects that have begun during any particular month.
Gross Investment
The cumulative expenditure on new capital assets prior to adjusting for depreciation.
Greater Percentage
A proportion or share expressed as a fraction of 100 that is larger relative to a comparison figure or within a total.
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