Satchels Corp

question 29

Multiple Choice

Satchels Corp. has been in the retail bag business for 10 years. It has created unique value and attained brand loyalty from its customers. Recently, a new bag company started up in the same area as Satchels. In order to retain the reputation that it has established and avoid competition with the new company, Satchels introduced a new line of fashion bags, conducted a sale, and also increased its advertising. This made it difficult for the new company to gain profits. This scenario best illustrates ________.

• A)forward integration
• B)barriers to exit
• C)barriers to entry
• D)backward integration

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Definitions:

Complements

Products or services that are often used together, such that the demand for one increases the demand for the other.

Price

The sum of currency anticipated, required, or given in transaction for something.

Demand

The desire and ability of consumers to purchase goods and services at various prices.

Law of Demand

States that, all other factors being equal, as the price of a good increases, demand for that good decreases, and vice versa.