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Define switching costs and the forces that it takes into consideration.
Operational Excellence
The practice of optimizing processes, resources, and culture to deliver the best possible value to customers.
Amazon
An American multinational technology company primarily known for its e-commerce platform, along with cloud computing, digital streaming, and artificial intelligence.
Free Two-Day Shipping
A delivery service option that ensures a product is delivered to the customer within two business days at no additional cost.
Customer Excellence
A strategic focus on delivering outstanding service and quality products that exceed customer expectations, often leading to high customer loyalty and satisfaction.
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