The Managers at Marker Inc

question 17

Multiple Choice

The managers at Marker Inc., a moving company, want to formulate a plan of action to implement their mission, "We deliver what we promise. Always." To achieve this, the company chooses the best markets to invest in, buys state-of-the-art transportation vehicles, employs spill and damage proof style of packaging equipment, and develops a service-oriented mentality. This method of conducting business earns them a reputation. This scenario is an example of ________.

• A)deliberate strategy
• B)accidental strategy
• C)emergent strategy
• D)evolving strategy