What Is the Next Step in the Strategic Management Process

question 44

Short Answer

What is the next step in the strategic management process that a company should take after identifying prospective markets?

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Definitions:

Informants

Interviewees considered capable of speaking on behalf of or about others.

Qualitative Data

Non-numeric information that describes qualities or characteristics, often gathered through interviews, observations, and open-ended surveys.

Preconceived Categories

Initially established classifications or groups into which data are sorted based on prior assumptions or theories, often used in qualitative research.

Focus Groups

A qualitative research technique involving guided discussions with a small group of people to explore their perceptions on a particular topic.