Examlex
When a researcher does not know the exact number of individuals in the population but still wants to control the composition of a sample, the best technique is to use quota sampling.
Status Quo Bias
Status quo bias is the tendency to prefer things to remain the same or to prefer options that are perceived as the current or default state.
Certainty Effect
The tendency for people to favor options that are certain over those that are probable, even when the probable options may result in a better outcome.
Risk Aversion
Risk Aversion is the tendency to avoid or minimize risks, reflecting a preference for certainty or safer options when making decisions under conditions of uncertainty.
Zeigarnik Effect
A tendency to experience automatic, intrusive thoughts about a goal whose pursuit has been interrupted.
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