​Which Term in an Advertisement Should Raise a Red Flag

question 38

Multiple Choice

​Which term in an advertisement should raise a red flag as to the validity of the product?

• A)​clinical
• B)diagnosis
• C)medical
• D)detoxify
• E)​treatment

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Definitions:

Goods And Services

Products and activities provided by businesses to satisfy the needs and wants of consumers.

Buying Process

The sequence of stages consumers go through, from recognizing a need or desire, through information search and evaluation of alternatives, to the purchase decision and post-purchase behavior.

Internal Stimulus

Psychological or emotional factors within an individual that trigger a desire or need, prompting them to make a purchase or decision.

Low-involvement Purchase

Buying decisions made by consumers with minimal research and consideration as the product is often inexpensive and perceived as low risk.