The Goal of Viral Marketing Is to Spread Rumors and Innuendo

question 40

True/False

The goal of viral marketing is to spread rumors and innuendo about a rival's product that will hurt its image.

---

Definitions:

Pillars of Character

Core ethical values that form the foundation of a person's character and moral decision-making, often cited as trustworthiness, respect, responsibility, fairness, caring, and citizenship.

Ethical Behavior

Refers to the practice of conducting oneself according to recognized moral principles or standards of right and wrong in both personal and professional settings.

Injustices

Situations or actions that are not fair or violate principles of justice.

Ethical Issue

A situation or problem that requires an individual or organization to choose between alternatives that must be evaluated as right or wrong.