[Solved] Why do some people believe that the Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act has increased the amount of spam? Innovation: Innovation involves the introduction of something new, such as an idea, method, or device, aimed at improving processes, products, or services. Diffusion: In a business context, the process by which a new idea, product, or practice spreads within an organization or society. Diffuse or Die: A principle suggesting that spreading out or disseminating information, innovation, or individuals is critical for survival or success. Richard Walton: A prominent figure in the field of industrial relations and organizational behavior, known for his innovative work on workplace conflict resolution methods.