A Well-Implemented Ethics and Compliance Program and a Strong Ethical

question 21

Multiple Choice

A well-implemented ethics and compliance program and a strong ethical culture can lead to:

• A)more fear of retaliation by management.
• B)less comfort for employees reporting misconduct.
• C)more negative views on the organization.
• D)less pressure on employees to misbehave.

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Definitions:

Sales Promotion

A marketing strategy that uses short-term incentives to encourage the purchase or sale of a product or service.

Consideration Stage

A phase in the buyer's journey where potential customers evaluate the benefits and drawbacks of different options before making a purchase decision.

Direct Marketing

A form of advertising where companies communicate directly with consumers through various channels such as email, mail, or phone, without intermediaries.

Customer Journey

The complete sequence of experiences that customers go through when interacting with a company and brand, from initial awareness to post-purchase.