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A code of ethics cannot gain company-wide acceptance unless it is fully endorsed by the organization's leadership and developed with which of the following?
Marketing Plans
Marketing Plans are strategic documents outlining the proposed actions, targets, and strategies for promoting and selling a product or service.
Strategic Initiatives
Actions or plans undertaken by an organization to achieve strategic goals and objectives, often involving significant resource allocation.
Innovation
The creation or introduction of something new, such as a product, service, process, or idea, that adds value or solves a problem.
Product-Development Capabilities
The ability of a company to develop new products or improve existing ones, often determining its competitive edge in the market.
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