If the Units in a Content Analysis Are Individual Issues

question 61

True/False

If the units in a content analysis are individual issues of a newspaper, in a study of changes in news emphases, determining units of analysis may be relatively easy.

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Definitions:

Systematic Judgments

Evaluations or decisions made following a methodical and consistent approach, often based on established criteria or evidence.

External Attribution

The process of ascribing the cause of one's own or another's behavior to external factors or the environment.

Internal Attribution

The process of attributing the cause of one's behavior to personal factors, such as character or effort, rather than to external circumstances.

Confirmation Bias

The tendency to search for, interpret, favor, and recall information in a way that confirms one's preexisting beliefs or hypotheses.