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What are the ethical issues in using Big Data?
Social Identity Theory
A theory stating that individuals derive part of their identity and self-esteem from the social groups to which they belong.
Self-concept
An individual's collection of beliefs about their own attributes, abilities, and characteristics.
Ego
The aspect of self that directs one’s thoughts and actions.
Solo Status
The situation in which an individual is the only representative of their social group in a specific context, often increasing visibility and pressure on the individual.
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