In Qualitative Research, the ______ of Data and Their ______

question 65

Multiple Choice

In qualitative research, the ______ of data and their ______ are not typically separate activities.

• A) collection; conceptualization
• B) conceptualization; collection
• C) analysis; categorization
• D) collection; analysis

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Definitions:

Utilitarian Needs

Needs motivating the consumer to purchase something practical and functional.

Cycle

A sequence of events or processes that recur regularly, returning to the starting point and often leading to predictable outcomes.

Expectancy Theory

A theory that explains the behavioral process of why people choose one behavioral option over others, suggesting that individuals are motivated by an expected outcome.

Cognitive Dissonance

The psychological discomfort experienced by an individual who holds two or more contradictory beliefs, ideas, or values at the same time.