The Process of Qualitative Data Analysis Has Been Described as an Art

question 68

True/False

The process of qualitative data analysis has been described as an art, or "dance" (Miller and Crabtree, 1999).

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Definitions:

Shopping Product

Goods that a consumer, in the process of selection and purchase, characteristically compares on such bases as suitability, quality, price, and style.

Convenience Product

A consumer item that is widely available and purchased frequently with minimal effort.

Unsought Product

A type of product that consumers typically do not think of buying until a need arises or they are made aware of it through advertising.

Convenience Products

Items that the consumer purchases frequently, conveniently, and with a minimum of shopping effort.